Leo*Leo – Why The Rock Relies on You

This week in music news Taylor Swift gave the “fingah” to Spotify when the Swedish audio digtal streamer declined streaming Swift’s new release to it’s premium paid membership.

Bob Lefsetz, industry professional blogger-ish, continues to ride this story line into all of the time zone sunsets.  His take-away?  The girl is short sighted.

Fine. Maybe. Perhaps. Mayhaps.

OR is she ?

She has the power, AND MONEY, and POPULARITY, to be able to do this without having to pause thought and mull it over.  Taylor Swift is her own label (this isn’t completely accurate but close enough) and has established herself amongst fans as a follow-worthy individually.  She can sell Taylor Swift raisins and, regardless of quality, people will buy them for themselves and as stocking stuffers for their #BFFs and/or children.  I wouldn’t be surprised if TS builds a branded Spotify competitor with a catalog of her songs…and perhaps other people whose music she supports (ahem, cough cough, Ed Sharon).

This is our prediction. It is what we would do if we were her (including resources, connections, of course).

Eventually, she will opt out of music altogether.  She doesn’t depend on album sales for her income anymore. <—- or she shouldn’t.  The moment we make money from music we are going to invest it (we are working on a book re: this :>).  For more specific information on why Taylor Swift made the right choice – please read George Howard’s piece in the New York Times.

Regardless, we support her decision and we look forward to the day that we can join her, The Beatles, and Garth Brooks.  In the meantime -until our pockets runneth over – the following discusses how YOU, our listeners, can make change, literally.

Also, we will address some of the mysteries of Spotify math.


BUT WHY ?


People ask us this question: “Don’t you think you get to spread your music even if you don’t get paid much?”

Well, no.  The thing is that often times, unless you are a ‘featured’ artist (and to be featured you must be represented by a label, pay Spotify money for some sort of relationship, pay into advertising, or under the table ‘pay’ somehow else) OR people actively look for you – there is no real random rotation of the music.  It is all about favoritism, unlike PANDORA (we will get to this later on).

Also, one must assume that they are CORRECTLY indexed in the SPOTIFY database in order to be “heard”.  Leo*Leo was incorreclty indexed for 7 months – and every time someone clicked on our image or name – a different artist’s music was getting played.  That artist had an extremely offensive name & track.  The song was not even in our own genre.

7 months.

This is why we didn’t advertise that we were on Spotify.  This is why we lost certain key sponsorships.

We will share this story with you later in our journey.


WE FIGURED OUT THE MATH.


So how much does an artist make every time YOU play one of the songs?  It varies but it is no more than .0084 per play.

For us, we get paid .006 per play.  And it only counts as a “play” if you stream it for 70% of the song.
This means you would need to play one of our songs 16 and 1/2 times in order to give us ONE penny.
When was the last time you bought 16.5 somethings for 1 cent?
In order for Leo*Leo to make 1$ — you would need to play a song 166.5 times.
We’ve included a calculator for you to be able to do the calculations.

DESPITE THIS DISCOURAGING NEWS- WE HAVE A PLAN
1. If everyone with an internet connection in the world (roughly: 2,802,478,934) plays one of our songs 1 time then we will make :
$16,814,873.604 —-> Before Taxes. 🙂
2. If everyone reading this subscribes to our Leo*Leo Artist Page and adds us on a few playlists you can help us make money by:
a. Playing the evening playlist on repeat overnight (muted)
b. Adding us into a cool mix of playlists during the day.
c. Copying our Spotify url —–> https://play.spotify.com/artist/2nImhz03SrpUq2uB4KMV1C

d. BOYCOTT streaming and go directly to Artist sites : click on all of the ads they have, Pay for their albums/songs, Support with monthly memberships to content.

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You must have the current version of the adobe flash player to use this online calculator



for more information on SPOTIFY related things please check out Sven Grundberg’s article in The Wall Street Journal and George Howard’s brilliant piece in the NY Times!


IN OTHER NEWS – big things happened for us this week


Boston Scene Music News

Sound of Boston Review on Leo*Leo Album

Recently we’ve been communicating with press about QUATRO (4)  incredible events:

1.  Musicologists are naming a new music genre specifically to describe the sound of our album, Side One!  We will let you know as more develops to name Leo*Leo the creators of Nova Rock: a blend of Bossa Nova Jazz, Soul & Indie Rock (or rock and roll).

2.  Word is getting out about our exciting upcoming mini-tour to D.C., Philly, and NYC – as we open up the stage for the talented & socially conscious, Dispatch front man, Chadwick Stokes.  Join us Saturday, Nov. 1st for the 6th Annual 5K & after show in support of CALLINGALLCROWS.org  – Donate a few dollars through Leo*Leo’s Team Page and come watch us play an acoustic-ish set :))))))).

3.  WERS 88.9 FM is recording a session with us tomorrow – to be played during regular station programming!  Tweet them (@WERS889FM) and tell them you can’t wait to hear us on your favorite college radio station!

4. Imagine our excitement when leading local indie music blog, Sound of Boston, reached out to let us know they had reviewed our EP, Side One!  We are grateful to have received their ears on our music notes.  Special thanks goes out to Anastasia Antonova, the reviewer.  Additionally, they’ve added us to their Local playlist (bottom right corner of the article, scroll down to click on our song, Fever) !

Please reach out to them on Twitter @SoundOfBoston to give your feedback on the review.  Also, feel free to talk with us, too (@LeoLeoBand), over Twitter, Instagram (@LeoLeoBand) or soundcloud ( we just released song stems for producers & DJ’s).  We love hearing from you.

 Please click on the business (picture) below for the full Sound Of Boston review!

Thank you so much for supporting our music.
It means so much to us.
Warmly,
LL*

Sound of Boston reviews local Nova Rock band, Leo*Leo

Sound of Boston reviews local Nova Rock band, Leo*Leo